Marketing plan for Cheerios Cereal Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for Cheerios Cereal - Essay Example .................................................................................. Environment.................................................................................................................... SWOT Analysis............................................................................................................... Super SWOT Analysis.................................................................................................... Overall Strategic Objectives........................................................................................... Strategic Focus................................................................................................................ Objectives....................................................................................................................... Corporate Objectives...................................................................................................... Marketing Objectives..................... ................................................................................. The Marketing Mix †¦.................................................................................................... Product............................................................................................................................ Place................................................................................................................................ ... ................................................................................................ Physical Evidence........................................................................................................... Processes......................................................................................................................... Segmentation................................................................................................................... Targeting......................................................................................................................... Positioning †¦................................................................................................................. Tactics............................................................................................................................. Communication Tools..................................................................................................... Resource Requirements †¦.............................................................................................. Proposed Pricing Model.................................................................................................. Monitoring...................................................................................................................... Bibliography.................................................................................................................... Appendix 1: External Audit............................................................................................ Appendix 2: Market Environment †¦.............................................................................. Appendix 3: Industry

Management info Systems individual Work WK4 Essay

Management info Systems individual Work WK4 - Essay Example The major challenge in keeping cyber-crime in check is the rate at which technology is advancing with each passing day. New cyber threats are formulated on a regular basis making it difficult to suppress cyber-crime. Crimes vary depending on the purpose of the cyber-criminal. The crimes can be directed to computers and other machines to manipulate, destroy or reconfigure them. The crimes can also be fuelled by financial greed whereby fraud comes in play and the hacking of financial institutions. The crimes can also target individuals with the aim of destroying their reputation or even blackmailing them. Cyber criminals can use various technology tools. Such tools include the internet, social media and wireless networks. Such tools are meant to help the general public in their day to day activities but can be manipulated by cyber criminals for their benefit. The cyber criminals are good at what they do and sometimes leave no traces at all making it difficult to know their real identities. Some even form organizations and advertize their prowess to willing buyers of their services. They even use these technology tools to leak information about someone. The internet as we know it is a basic tool for many computer users. Many transactions, monetary or otherwise, go through the internet each day. Millions of downloads also take place on the internet on a daily basis. This technology tool connects people around the world, turning it into a small virtual village. The internet connects people through emails and communication of information through search engines such as Google among others. This vital tool can be used against its users to commit cybercrime. This usually happens where attackers use the internet to connect to their targets and can thus get or download the necessary information they need from the victims’ computers. The internet connects computers, and

Child Language Disorder Factors and Treatments

Child Language Disorder Factors and Treatments What is Language Disorder? Difficulties associated with communication can be identified as language disorder. Child language disorder can be classified by language production skills that are lower than the age-appropriate level, which can be seen if the child is behind their peers in their progress of language skills. A language disorder is defined as the inability to utilise words to express thoughts (expressive language) and/or understand (receptive language). Expressive language disorder disturbs the childs written and oral language, which validates age-appropriate understanding of language. On the other hand, receptive language can be witnessed when the child is unable to comprehend language at an expected level and comprise complications with being able to answer questions, follow directions as well as understand words and sentences. There is also a possibility where the child can have expressive and receptive language disorder, which can be characterised by the complications with comprehension as well as production of language. Exchange, C. (2017). Language Disorders (Child Language Disorders) | International Encyclopedia of  Rehabilitation. Cirrie.buffalo.edu. Retrieved 16 March 2017, from http://cirrie.buffalo.edu/encyclopedia/en/article/31/ What is Language Disorder? Children diagnosed with language disorder are unable to: Use the precise grammar when speaking or writing Send the correct message to others when they are trying to communicate Identify the variances between likenesses and differences Breakdown words into sounds and syllables Recognize pronouns To repeat what happened in a story in order Start conversations Understand what others are saying through their facial expressions and body language Use gestures when speaking Exchange, C. (2017). Language Disorders (Child Language Disorders) | International Encyclopedia of  Rehabilitation. Cirrie.buffalo.edu. Retrieved 16 March 2017, from http://cirrie.buffalo.edu/encyclopedia/en/article/31/ Speech Pathologists role The first significant stage in understanding the childrens language requirements and strengths is comprehensive assessment. Expressive and receptive language, stuttering and phonological awareness are some of the areas that are assessed. Speech therapists can tailor suitable interventions appropriate to the childrens learning style and deliver beneficial tactics for the home and school environment. Whereas the screening assessment is utilised to deliver an effective way of detecting children who may be diagnosed of language disorders. Speech pathologists work cooperatively with a crew that involves parents caregivers and educational professionals (i.e. educators, teachers, and psychologists). Language-Based Learning Disabilities (Reading, Spelling, and Writing). (2017). Asha.org. Retrieved 26 March 2017, from http://www.asha.org/public/speech/disorders/LBLD.htm Rosenbaum, S., Simon, P., Disorders, C., Populations, B., Board on Children, a., Medicine, I. et al. (2017). Treatment and  Persistence of Speech and Language Disorders in Children. Ncbi.nlm.nih.gov. Retrieved 26 March 2017, from https://www.ncbi.nlm.nih.gov/books/NBK356271/ Speech Pathologists role The role of a speech pathologists in working with pre-school children: Collect some information about the experience of literacy at home (are there any books or reading materials around the house? How often does the child witness their family members read or write?). Observe the children throughout their classroom activities. Assess if the child is able to comprehend directions. Observe if the child is able to recognise signs and is they can write their name. Determine if the child is able to tap out the different syllables in words. The role of a speech pathologists in working with older children: Assess if the student can read and comprehend information in books. Observe if the students can play with and hear sounds in words. Help the students connect syllable and sounds to form a word. Observe the childs memory by having them repeat words and numbers. Speech pathologists role is to prevent communication disorders by working cooperatively with family members and education professionals to diagnose children and help them to communicate with others and express their thoughts and feelings in words. Language-Based Learning Disabilities (Reading, Spelling, and Writing). (2017). Asha.org. Retrieved 26 March 2017, from http://www.asha.org/public/speech/disorders/LBLD.htm Rosenbaum, S., Simon, P., Disorders, C., Populations, B., Board on Children, a., Medicine, I. et al. (2017). Treatment and Persistence of Speech and Language Disorders in Children. Ncbi.nlm.nih.gov. Retrieved 26 March 2017, from https://www.ncbi.nlm.nih.gov/books/NBK356271/ Impact on daily life Studies and research revealed that diagnosis on its own will not predict functional outcomes, length of hospitalisation, service needs and level of care. Therefore, relying on medical classification of diagnoses alone we will not provide the information that is required for health arrangement and management purposes. ICF is able to assemble those essential data in a reliable and internationally comparable manner. 4 Ways Language Disorders Can Affect Your Childs Social Life. (2017). Understood.org. Retrieved 26 March 2017, from https://www.understood.org/en/learning-attention-issues/child-learning-disabilities/communication-disorders/4-wayslanguage-disorders-can-affect-your-childs-social-life Language Disorders OTFC. (2017). OTFC. Retrieved 26 March 2017, from http://occupationaltherapychildren.com.au/we-have-skills/my-childs-condition/language-disorders/ Impact on daily life- case scenario James, a seven-year-old, is diagnosed with Aphasia was referred to a speech pathologists by his parents during second grade, as well as receiving speech therapy at his public school. He began speaking at the age of three, which is below the age-appropriate level. Throughout kindergarten to second grade, he was consistently making grammar mistakes (referring to both females and males with the pronoun he and misusing past tenses of verbs). Furthermore, James had an issue with precisely articulating his thoughts and feelings to form accurate words and phrases. This had a significant impact on his word retrieval, organising his thoughts and choosing precise words to form sentences to express his intentions. In response to that issue, he experienced difficulties at school with spelling and reading comprehension. It gradually began to affect his social life as he found it difficult to understand the rules of polite conversation. Additionally due to him being literal-minded, he had difficul ties interpreting tone of voice and furthermore became shy due to his inability to express his thoughts into words. His speech pathologists and parents work cooperatively to diagnose, support and motivate him to deal with the issue in a positive way and ensure that he is able to work through these issue in the correct manner. 4 Ways Language Disorders Can Affect Your Childs Social Life. (2017). Understood.org. Retrieved 26 March 2017, from https://www.understood.org/en/learning-attention-issues/child-learning-disabilities/communicationdisorders/4-ways-language-disorders-can-affect-your-childs-social-life Language Disorders OTFC. (2017). OTFC. Retrieved 26 March 2017, from http://occupationaltherapychildren.com.au/we-have-skills/my-childs-condition/language-disorders/ Bibliograpgy References 4 Ways Language Disorders Can Affect Your Childs Social Life. (2017). Understood.org. Retrieved 26 March 2017, from https://www.understood.org/en/learning-attention-issues/child-learningdisabilities/communication-disorders/4-ways-language-disorders-can-affect-your-childs-social-life (2017). Retrieved 26 March 2017, from http://ischsa=Xved=0ahUKEwja9L2E4fPSAhUP82MKHeuzBTAQ_AUIBigBbiw=1094bih=645#tbm=isc hq=child+language+disorder+and+speech+pathologist*imgrc=hf6KDI5yzjNOsM: child language disorder Google Search. (2017). Google.com.au. Retrieved 26 March 2017, from https://www.google.com.au/search?q=child+language+disordersource=lnmstbm=ischsa=Xved= 0ahUKEwja9L2E4fPSAhUP82MKHeuzBTAQ_AUIBigBbiw=1094bih=645#tbm=ischq=child+language+d isorder+and+speech+pathologist*imgrc=hf6KDI5yzjNOsM Exchange, C. (2017). Language Disorders (Child Language Disorders) | International Encyclopedia of  Rehabilitation. Cirrie.buffalo.edu. Retrieved 16 March 2017, from http://cirrie.buffalo.edu/encyclopedia/en/article/31/ Language Disorders OTFC. (2017). OTFC. Retrieved 26 March 2017, from http://occupationaltherapychildren.com.au/we-have-skills/my-childs-condition/language-disorders/ Language-Based Learning Disabilities (Reading, Spelling, and Writing). (2017). Asha.org. Retrieved 26  March 2017, from http://www.asha.org/public/speech/disorders/LBLD.htm Rosenbaum, S., Simon, P., Disorders, C., Populations, B., Board on Children, a., Medicine, I. et al.  (2017). Treatment and Persistence of Speech and Language Disorders in Children. Ncbi.nlm.nih.gov. Retrieved 26 March 2017, from https://www.ncbi.nlm.nih.gov/books/NBK356271/

The Devil in Joyce Carol Oates Where Are You Going, Where Have You Bee

The Devil in Joyce Carol Oates' "Where Are You Going, Where Have You Been?" Her name is Connie, and she is not unlike many girls of the time she lives in. She is vain, she is constantly at war with her family, and she is in an incredible rush to grow up. Her race to maturity is the trait focused on in Joyce Carol Oates' "Where Are You Going, Where Have You Been." It splits Connie into two different personalities: 'One for home, and one for anywhere that was not home' (431). Everything about her?her walk, her smile, and her laugh?metamorphoses as soon as she steps out the front door. The child is hidden, the seductive young woman emerges, and the world of the ?big kids? is more than willing to take her in. This world is what she thinks she wants, until the day a shiny golden convertible pulls into her driveway and the the mysterious Arnold Friend emerges. Through Arnold Friend, Connie learns that her rush to grow up is foolish and that she is trying to jump into a world that she knows nothing about and that could be potentially dangerous. She ultimately releases her dream and clings to her family as never before, realizing that their firm grasp on her is not for their benefit, but her own. Joyce Carol Oates?s vivid description of Arnold Friend carries the most emotional freight, as the evil behind his apparent glamor brings about Connie?s change. Though he takes the outer appearance of a normal boy, everything about his behavior suggests that he is the Devil himself in disguise. The most obvious aspects of Arnold Friend that suggest that he is the Devil in disguise are his physical features. For example, several references are made to the abnormality of his feet. As he walks about, he stumbles... ...s images of Arnold Friend, suggesting that he is the Devil in disguise, make the story both moving and successful. Connie?s fright at the face of the Devil is shared by Oates?s audience, making it easier for them to understand both the emotional impact of her struggle and the gravity of the lesson being taught by the story: things are not always as they seem. Connie?s fright at the discovery of Arnold?s true nature is comparable to Eve?s fright at the awareness of good and evil. Connie jumped into a world that was as appealing to her as the serpent?s shiny red apple was to Eve, only to discover that everything beyond the savory exterior was fraught with venomous poison. Reference Oates, Joyce Carol, ?Where Are You Going, Where Have You Been?? reprinted in X.J. Kennedy?s Literature: An introduction to Fiction, Poetry, and Drama, 5th ed (Harper Collins, 1991).

Range of sports injuries and their symptoms Essay

Physiological responses: damaged tissue, eg primary damage response, healing response, the clotting mechanism; the importance of scar tissue control in the re-modelling process; specific to injury, eg sprain/ strain (signs and symptoms of first, second and third degree), haematomas (inter/intra) Psychological responses: response to injury, eg anger, anxiety, depression, frustration, isolated from team mates; response to treatment and rehabilitation, eg anxiety, frustration, need for motivation, use of goal setting Marking Scheme Criteria P3 and P4 aim to address the issue of occurrence of sports injuries and the resulting symptoms, both physiologically and psychologically, as identified within the related content of the unit. If an explanation of both issues is detailed and contextualised sufficiently to the concept of sports injury then it is possible that grading criterion M2 and D1 (analysis) may also be achieved. It may be possible to assess this via the booklet  mentioned previously, or for learners to give a presentation on the issues, supported by a tutor witness statement/observation record to confirm achievement. Describe, explain and analyse the Physiological and Psychological responses common to sports injuries INTRODUCTION INJURY: Broken leg , (tibia and fibula) 1. David Buust 2.SPORTSPERSON: David Buust is a retired player who used to play for Coventry city football club from 1992-1996 he made 50 appearances for Coventry before getting tackled in the game against Manchester united two minutes into the game. Bussts injuries were so bad that there was a risk of his leg being amputated. But contacted MRSA which caused further damage to the muscle and tissue in his leg. After having 26 operations he was advised to retire by doctors. PHYSIOLOGICAL RESPONSES: (What are they) How the body responds when injury occurs it aims to repair and protect damages bones , muscles and tendons from further injury. For example if you had a cut it wold be the time it takes to heal. PSYCHOLOGICAL RESPONSES (What are they) The mental response of how an athlete deals with their injury and the way they respond to treatment and how the athlete copes with stress and possible depression that could result from the injury. Physiological responses Damaged tissue Describe, explain and analyse: A tissue can be damaged in many ways for example a athlete could be running and damage some tissue when they are running. The will then experience symptoms such as pain in the area where the tear is and the area would become red and could swell. An athlete could also damage tissue by overworking a particular area in the body for example if a person was in the gym and they overworked their biceps they could damage their tissue in their arm. Then they would have to rest until the tissue repairs itself. A damaged tissue would be treated by the RICE treatment method. David Busst response David Busst damaged his tissue in his right leg in a premier league match against Manchester united while playing for Coventry city on the 8th April 1996. The injury occurred when Busst went up for a corner and was sandwiched between to players who tackled him this left him with the bone in his leg ripping through his sock and effectively splitting his leg in two. This caused the Manchester united goalkeeper to throw up on the pitch. Busst`s tissue in his right leg was damaged even more while in hospital as he contracted MRSA which meant he risked having his leg amputated. This would mean that David Busst would have been in a lot of pain in the first few weeks of having the injury. The symptoms that David Busst would have had around his leg is redness and his leg being very painful to touch. Picture: The clotting mechanism Describe, explain and analyse: The blood clotting mechanism starts to work when we bleed. The blood clots start the healing process. Platelets are released by a chemical response when trauma such as a cut or a graze causes blood loss. The platelets clot quickly to as they stick to the blood vessels as the blood is sticky because of the platelets. The clotting mechanism is important as it is one of the parts of the healing phase. David Busst response The clotting mechanism would have started the moment David Busst broke his fibula and tibia. It would have started again to help him recover from his MRSA infection as it damaged his muscle and tissue so the blood clots from the blood mechanism would of got to work as quick as they could on David Bussts injury to limit the amount of injury that he would of suffered. Picture: This is blood clots forming The importance of scar tissue Describe, explain and analyse: The scar tissue restores the tissue on the exact spot of the injury for example if you had a deep cut like the diagram below where there has been a deep cut to the arm and the tissue has been restored as close a possible to its original state. Which leaves in a scar where the cut happened. Scar tissue will form as soon as an injury takes place . The repair phase occurs after a few hours of the injury occurring. David Buust response For example David Busst would have a significant scar tissue from where he broke his fibula and tibula as when he did break those bones they ripped through his skin meaning it was a compound break. It is likely that he would have a scar from where they bone went through the skin and a scar from where his leg was re straightened and put into his leg again. For example he may have a scar similar to the scar tissue in the diagram below but it may be very deep due to the extent of his injury. Picture: http://www.pennmedicine.org/encyclopedia/em_PrintPresentation.aspx?gcid=100098&ptid=3 The diagram highlights that the arm has been cut but has heal to the best of its ability. Specific to injury: (Haematomas (inter/intra)181 177 Describe, explain and analyse: There are two types of haematoma. The first type intramuscular haematoma this is where bleeding occurs within the compartment of the muscle but does not seep into any surrounding tissue. The second type intramuscular haematoma is where blood escapes into surrounding areas such as muscles or tissue and stays in that muscle or part of the body. David Bussts response David Busst would have had a Haematoma around the same size as the Haematoma in the diagram below as the injury was so severe it caused a lot of swelling and bruising causing a lot of internal bleeding as his leg was broken compundly meaning that blood would of seeped out of his leg meaning that he had a intramuscular haematoma since he was bleeding out and also a intramuscular haematoma as there would have been significant haematoma in his muscles. Which would of made it very uncomfortable for him to bear during the early stages of his injury. Picture: http://ic.steadyhealth.com/signs_and_treatment_for_hematoma.html David Buust would of suffered similar Hematoma due to the size of his injury. http://www.bmwmoa.org/forum/showthread.php?28029-Show-us-your-scars! Psychological responses 177/178 Describe, explain and analyse the response to injury, treatment and rehabilitation, including; anger; anxiety, depression; frustration;  isolation, need for motivation and goal setting. You could use a famous sports person and address all these issues from their perspective. When injury occurs the psychological response is divided into three stages. The first stage is when the injury actually occurs the second stage is then the recovery period where the injured individual begins rehab to get them back into sport. Then finally the third stage is where the athlete starts training and is able to play their sport again competively. Stage one 1. When David Busst experienced his injury the first thoughts he would of experienced the trauma of having such a horrific injury being inflicted on him and the shock of actually seeing his leg in a bad state and he would be very scared as he would be concerned as they injury was very serious and career threatening. David would also be very angry with the players that tackled him as the fact both players went for the same leg (as seen in the picture below) causing a serious injury. He would also be very frustrated that the injury has occurred to him since he it happened in a top flight game where he would have looked to show off his ability. http://www.goal.com/hk/slideshow/1630 http://www.taringa.net/posts/deportes/16564778/Un-tipo-con-mala-suerte-David-Busst.html Due to the nature of his injury David Busst would have been very traumatised by the state of his leg and obviously worried about his future in football. Stage two 2. The second stage is the recovery period this would have been very lengthy for David Busst due to the severity of his injury it his rehab would have been around 6 months to make sure that he was in the right frame of mind to try and get back into football. He will be scared and anxious as he had little chance of making a full comeback to football meaning that if he didn`t his career would be over. David Busst would have been of been isolated due to the fact that his team mates were training and he wasn`t. He could of become depressed while waiting to get back into football.As he was  waiting on the sidelines Stage three 3. This is where the player makes their comeback into the sport for example a footballer would make their recover back to football by training with the team and then playing for the reserve team and then being eased on by the manager of the team by playing as a substitute then starting the game the following week. David Busst would have lacked motivation to get into football as he knew that there was little chance of him making a full comeback to due to severity of his injury. When making his full comeback David Buust was approached by his doctor and advised to retire as because of the injury he suffered was so severe he would of risked not walking unaided again as the injury made his the leg very weak. There would have been goals for him to slowly achieve if the injury wasn’t as bad but since he was at risk of becoming disabled he retired so he could save the use of his leg. When he retired Coventry would had a psychiatrist helping me through coming to terms with his career being over and helping him avoid depression and help plan his future after football.

Common Network Vulnerabilities Essay

â€Å"Businesses, governments, and other organizations face a wide array of information security risks. Some threaten the confidentiality of private information, some threaten the integrity of data and operations, and still others threaten to disrupt availability of critical systems† (Sullivan, 2009). Since such security risks are always going to present in the cyber world, businesses and organizations need to fully be aware of any vulnerabilities in their systems. The initial realization of any organization’s vulnerability can only first be understood through the knowledge of what vulnerability means. A vulnerability is a security weakness but not a security threat. It is what needs to be assessed in order to examine an organization’s network. One of the main network vulnerabilities facing IT managers today is the absence of encrypted data being transferred and received between uninformed users and the lack of knowledge and understanding within an organization’s internal structure. Network vulnerabilities are present in every system and with the constant advancement in knowledge, programs, and technology; it can be extremely difficult to rid all vulnerabilities in any infrastructure. Whether it is implementing hardware or beefing up software security, no one method of protecting a network can be greatly increased unless the users and IT professionals behind the update are up to speed on what is happening. To begin, all users in an organization or business need to be aware. Be aware of your surroundings. Be aware of the software that you use on a daily basis, and the information that is being passed between everyone. Security awareness in any infrastructure needs to be the center of any cyber security business program. In many respects, the challenges of implementing and managing effective technical controls pale in comparison with the difficulties in addressing organizational weaknesses, such as insufficient or ineffective security awareness training† (Sullivan, 2009). Companies that don’t provide security awareness and training are leaving open pathways into their network (McLaughlin, 2006). From an IT manager’s standpoint, companies are fully aware of the threats that their organization is faced with everyday. From a survey conducted from nearly â€Å"550 small and midsize businesses, it was found that human error was the primary cause of nearly 60 percent of security breaches during the past year† (McLaughlin, 2006). This 60 percent clearly states that the primary holes in any organization’s security remain user problems and insufficient training throughout the company. â€Å"The alarming part is that little is being done to change cultural behavior† (McLaughlin, 2006). Even knowing that the lack of education and training cause companywide vulnerabilities, changes and training continue to lie on the wayside and be less of a priority rather than a major one. The Internet is rapidly growing and evolving and people need to evolve with it. The Internet is ultimately becoming the staple for all businesses today. â€Å"Businesses from all over the world have found the Internet to be a cost effective and reliable business tool. Indeed, in the last few years, in addition to conventional business transactions, many of the controls systems (SCADA) that support national and public utilities are adopting the Internet as a core data transport method. This has resulted in businesses and societies becoming critically dependent on the continuous operation of the Internet† (John, n. ). These dependencies need to then be addressed to provide critical support for end user vulnerabilities. End user vulnerabilities need to first be recognized within a business and proper steps need to be taken to adequately train employees. â€Å"Most of the flaws that emerge in the security and vulnerability assessment realm are due to misconfigurations and poor application of corporate security practices, which points to a need for training† (McLaughlin, 2006). Businesses need to include security training and awareness; this being the first step in the correction of network holes. In my opinion, security awareness is the basis of all network flaws. Because network security is extremely important, businesses need to make it a top priority to have a network infrastructure assessment. Networks are becoming increasingly complex and by executing a network assessment it will help IT managers ensure the company’s network is operating at peak efficiency. â€Å"The vulnerability of the system depends on the state of the system itself, on the capacity of a hazard to affect this state and on the undesired consequences the combination of the hazard and the vulnerability will eventually lead to† (Petit & Robert, 2010). Known vulnerabilities of a security infrastructure require a situational awareness. â€Å"This includes knowledge of security software versions for integrity management and anti-malware processing, signature deployments for security devices such as intrusion detection systems, and monitoring status for any types of security collection and processing systems† (Amoroso, 2011). In addition to an entire infrastructure assessment, there must be companywide training classes. These trainings need to help employees understand not only the importance of network security, but also how their actions can impact everyone and everything around them. According to a Booz Allen Hamilton survey, the nation’s cyber defense is seriously challenged by shortages of highly skilled cyber-security experts† (Vanderwerken & Ubell, 2011). This poses one major issue; the people being hired to run elaborate business networks are unqualified and inadequately trained. These businesses must provide high-level in-house training programs to the experts as well as the entire workforce to ensure the integrity of internal and client systems and to avoid the cyber threats surrounding the business. Training must be provided to end users to provide overall awareness and give them the general knowledge needed to maintain the businesses integrity and a sufficiently working network. This simple, yet effective training will provide any business with a sufficient return on investment. â€Å"As long as there are cyber criminals ready to strike, your company remains vulnerable. Vigilant cyber-security training and education must be your company’s top priority† (Vanderwerken & Ubell, 2011). Even though a business can provide the necessary training through company ide programs, the biggest vulnerability in an organization are the negligent employees who don’t care or don’t want to participate in the proper security procedures. Most companies are oblivious to the fact that the most pervasive attacks on a network are caused by gullible and negligent employees clicking and opening invasive files embedded in emails and data from beyond the company’s network firewall. â€Å"Despite strenuous efforts by most companies to alert personnel to email and Internet behavior that opens up firms to invasion, employees continue to do foolish things. As more access is given to the end user by means of mobile computing, cyber-crime prevention has to be a top priority. The corporate landscape requiring protection is multiplying at very quick pace† (Vanderwerken & Ubell, 2011). Another major aspect in training is to be familiar with the upgrading of a network with new hardware. Such an update is a suitable idea but the installation and a working knowledge of how to use and implement this new technological hardware is essential. Many companies just don’t understand how vulnerable they are in areas they never would expect there to be flaws, such as hardware purchasing. Inadvertent mistakes are better avoided when consistent and specific training is given to non-IT staff regarding the dangers their everyday activity can incur† (Vanderwerken & Ubell, 2011). Taking it one step further, company wide training can only provide so much assurance but IT management also needs to be aware of the internal threats that may come from dishonest employees. Internal threats from dishonest employees are a major risk. Organizations need to keep a watchful eye on those who misbehave on internal networks, intentional or not (Beidel, 2011). Problems from the inside are often overlooked. â€Å"Hackers have been successful against firms with solid security frameworks by analyzing their employees and going after them with cleverly worded emails, also known as ‘phishing. ’ Companies have begun training all employees on cybersecurity fundamentals. No amount of technology can prevent attacks if employees are not educated† (Beidel, 2011). Phishing incidents are one of the main threats to uneducated employees. Uneducated employees are susceptible to the ‘wolves’ and become prey to the malicious viruses disguised as harmless data or programs. Phishing is one of the easiest ways for enemies to feed off of these uneducated users in an organization. It takes the user’s lack of knowledge and gullible nature and tempts them in to opening or transferring data that has potentially been tampered with. This type of attack plays into the gullibility of the users and tries to get them to open malicious documents and pass them on to create a chain effect within a company and thus cause all sorts of problems. This ultimately could lead to loss of clients and even worse the downfall of the company itself. In conclusion, every network user must be educated and trained on Internet security. It is this training that is going to lesson a business’s network vulnerabilities and provide the education needed to strengthen security gaps on a companywide scale. â€Å"Organizations must provide sophisticated training to in-house experts to ensure the integrity of internal and client systems. They must also offer instruction to their entire workforce to avoid cyber minefields surrounding us all. Simple, yet effective, training must be provided to personnel for general awareness, while graduate education is now globally available to specialists to gain the high level of expertise your company requires. As long as there are cyber criminals ready to strike, your company remains vulnerable. Vigilant cyber-security training and education must be your company’s top priority† (Vanderwerken & Ubell, 2011).

John Tyler - Tenth President of the United States

John Tyler - Tenth President of the United States John Tyler was born on March 29, 1790 in Virginia. Not much is known about his childhood though he grew up on a plantation in Virginia. His Mother died when he was only seven. At twelve, he entered the College of William and Mary Preparatory School. He graduated from the College proper in 1807. He then studied law and was admitted to the bar in 1809. Family Ties Tylers father, John, was a planter and  supporter of the American Revolution. He was a friend of Thomas Jefferson and politically active. His mother,  Mary Armistead - died when Tyler was seven. He had five sisters and two brothers. On March 29, 1813, Tyler married  Letitia Christian. She served briefly as First Lady before suffering a stroke and dying while he was president. Together she and Tyler had seven children: three sons and four daughters. On June 26, 1844, Tyler married Julia Gardner while he was president. She was 24 while he was 54. Together they had five sons and two daughters.   John Tyler's Career Before the Presidency From 1811-16, 1823-5, and 1838-40, John Tyler was a member of the Virginia House of Delegates. In 1813, he did join the militia but never saw action. In 1816, Tyler was elected to be a U.S. Representative. He strongly opposed every move towards power for the Federal government that he saw as unconstitutional. He eventually resigned. He was Governor of Virginia from 1825-7 until he was elected a U.S. Senator. Becoming President John Tyler was the Vice President under William Henry Harrison in the election of 1840. He was chosen to balance the ticket since he was from the South. He took over upon Harrisons quick demise after only one month in office. He was sworn in on April 6, 1841 and did not have a Vice President because no provisions had been made in the Constitution for one. In fact, many tried to claim that Tyler was actually only Acting President. He fought against this perception and won legitimacy. Events and Accomplishments of John Tyler's Presidency In 1841, John Tylers entire cabinet except for Secretary of State Daniel Webster resigned. This was due to his vetoes of laws creating the Third Bank of the United States. This went against his partys policy. After this point, Tyler had to operate as president without a party behind him. In 1842, Tyler agreed to and Congress ratified the Webster-Ashburton Treaty with Great Britain. This set the boundary between Maine and Canada. The border was agreed upon all the way to Oregon. President Polk would deal in his administration with the Oregon border. 1844 brought the Treaty of Wanghia. According to this treaty, America gained the right to trade in Chinese ports. America also gained the right of extraterritoriality with U.S. citizens were not under the jurisdiction of Chinese law. In 1845, three days before leaving office, John Tyler signed into law the joint resolution allowing for the annexation of Texas. Importantly, the resolution extended 36 degrees 30 minutes as the mark dividing free and slave states through Texas. Post Presidential Period John Tyler did not run for reelection in 1844. He retired to his farm in Virginia and later served as Chancellor of the College of William and Mary. As the Civil War approached, Tyler spoke for secession. He was the only president to join the Confederacy. He died on January 18, 1862 at the age of 71. Historical Significance Tyler was important first of all for setting the precedent of his becoming president as opposed to just Acting President for the rest of his term. He was not able to accomplish much in his administration due to the lack of party support. However, he did sign the annexation of Texas into law. Overall, he is considered to be a sub-par president.

Life With Smartphones Essays - Mobile Phones, Information Appliances

Life With Smartphones Essays - Mobile Phones, Information Appliances English 118 April 5, 2014 Life With Smartphones When the first time smartphone introduced by Apple or Samsung, I was not embarrassed to show off my 8 years old mobile phone in front of my friends, but today that is whats happening. Smartphone is a device not only used as a convenient tool but has now become a way for people to show off. According to Wikipedia, smartphone first conceptualized and started by Theodore Paraskevakos in 1971. He was the first to introduce the concepts of intelligence, data processing and visual display screens into telephones which gave rise to the smartphone. Smartphone firstly goes public in 1993 but it did not go well at that time since the technology is still not smart. Nowadays, everywhere I go I see people using smartphone. The biggest question is the difference of how people live their life before and after smartphone was introduced. There are many positive and negative impacts for the users of smartphone and the people around them. What makes smartphone special is their capability to hold many interesting applications in it. Without these applications, smartphone would simply be just like any other normal phone. Sure, smartphones are convenient but the impact their bring to society is hard to ignore. Social Media is the infamous application that changes how people see life and how they interact with each other through the Internet. It is a platform for online users to upload photos, chat with friends and share their life moments and experiences online. As compared to the olden days where people hung out with friends and have a day-long conversation face to face, smartphones have definitely changes the way people communicate with each other. Firstly, what is the point of meeting up with your friends but ending up just playing with your smartphones in the same room? There is simply no communication at all then. Unconsciously, some people lose their ability to interact with others and forget how important a real-l ife relationship is with friends. A relationship without interaction is like a flower without water, it is unable to grow or bloom. Secondly, smartphones have caused distraction and the inability to focus for people. We spend approximately an hour waiting and standing for the BART(Bay Area Rapid Transit) to come. We could easily use that time to do something more productive or even appreciate the nature around us, but instead we are allocating too much time on our smartphone. It is a bad habit we all have, and overtime, if a habit is not regulated it would very easily lead to addiction. Smartphones have been linked to sleep and concentration problems, as well as lack of empathy. Of course ownership of a smartphone doesnt make anyone a better or worse person, nor is it going to instantly make you less mindful or empathetic. The act of constantly checking out social media is solely based on the reason that people are easily unentertained and thus, they hunt for entertainment to fill their time. We all know smartphone is an important device for us to use in our daily activities, the problem we have to be aware is not its usage but how it is used. The time, and the priority of a smartphone should not be unreasonably higher than your responsibility as a human being. Citation (about history about smartphone): "Smartphone." Wikipedia. Wikimedia Foundation, n.d. Web. 21 Mar. 2015.

Acquisition of Manipulative Skills in Chemistry

Acquisition of Manipulative Skills in Chemistry Practical or hands-on activity is an essential instrument of assessment in an active science teaching and learning process. Science practical is a hands-on activity where the students are given the opportunity to practice what they have learned in the theories of science. It is an instrument for the students to acquire Science Process Skills (SPS) and Manipulative Skills (MS). Through practical activities a student’s Science Process Skills, Manipulative Skills as well as critical thinking and learning are developed. Also, science practical is a student centered and active learning process, which prepares a student to learn how to think, analyse, solve problems and produce appropriate solutions to it. This science practical is said to be a Problem-Based Learning (PBL) Model. To identify and evaluate the level of the acquisition of SPS and MS, an assessment should be conducted on students. Assessments are important means of gaining dynamic picture of students academic developme nt. As an instrument of assessment, PEKA Chemistry was introduced in Malaysian school curricular. PEKA Chemistry is school-based practical assessment which was introduced in the year of 1999 to replace SPM Chemistry Practical Paper. This instrument is designed with a few constructs and criteria to assess student’s SPS and MS at the upper secondary level. The assessment is done continuously for two years, starting with the Form Four students and it is continued until the said students complete their Form Five. Students are assessed formatively by their chemistry subject teacher within the process of teaching and learning. LITERATURE REVIEW From other source of study, a few problems were identified in the implementation of PEKA. From the study by Siti Aloyah Alias (2002) ‘Evaluation Of The Implementation Of The PEKA Biology Program’ it is shown that even though the students enjoyed the assessment, many students are not sure of the skills they are suppose to master. With this, it is proven that the studied students have not mastered the SPS and MS skills as stated in the objective of PEKA. This study also shows that teachers are uncertain of using and designing their own scoring rubrics. They find it difficult to mark the students evidence as they do not have a proper standard marking guide. The study on Student Ability in PEKA Biology Among Form Four Science Stream Students by Nor Aziah Darus shows that time constraint in completing experiments was one of the main problem identified. This means the amount of experiments suggested by the ministry has got no proper time allocation. The amount of workload for teachers is too taxing. Teachers are under stress where they are suppose to finish the subject syllabus and the all the PEKA in a limited time of period. This in one way or other leads to lack of interest in teaching and learning of PEKA . Perlaksanaan Peka Kimia Di Sekolah Menengah di Sekitar Daerah Batu Pahat, Johor by Lee Soh Hoon   (2 007) showed that the frequency of the PEKA implementation is not sufficient. Faiza (2002) feels that the teachers are having problem in marking the practical report because the score scheme given by the ministry is too rubric. Additional to this, teachers in certain school are facing problem of insufficient lab apparatus which leads to limitation of experiment to assess. She also quoted that student’s excellent performance in PEKA (Biology) does not promise an excellent result in Biology theoretical examinations.

Psychology Learned Helplessness Doctor Seligman Essay

Psychology Learned Helplessness Doctor Seligman - Essay Example The hypÐ ¾thesized depressive explÐ °nÐ °tÐ ¾ry style is chÐ °rÐ °cterized by internÐ °l, stÐ °ble, Ð °nd glÐ ¾bÐ °l Ð °ttributiÐ ¾ns fÐ ¾r negÐ °tive events, Ð °nd externÐ °l, unstÐ °ble Ð °nd specific Ð °ttributiÐ ¾ns fÐ ¾r pÐ ¾sitive events. Ð lthÐ ¾ugh nÐ ¾t every study exÐ °mining the questiÐ ¾n Ð ¾f whether depressed individuÐ °ls hÐ °ve this explÐ °nÐ °tÐ ¾ry style hÐ °s cÐ ¾rrÐ ¾bÐ ¾rÐ °ted this hypÐ ¾thesis, there hÐ °ve been Ð ° lÐ °rge number Ð ¾f suppÐ ¾rtive studies. Indeed, Sweeney, Ð ndersÐ ¾n, Ð °nd BÐ °iley (1986) cÐ ¾nducted Ð ° metÐ °-Ð °nÐ °lysis Ð ¾f 104 studies Ð °nd cÐ ¾ncluded thÐ °t there wÐ °s strÐ ¾ng suppÐ ¾rt fÐ ¾r the link between the pessimistic explÐ °nÐ °tÐ ¾ry style fÐ ¾r negÐ °tive events Ð °nd depressiÐ ¾n, Ð °nd weÐ °k tÐ ¾ mÐ ¾derÐ °te suppÐ ¾rt fÐ ¾r the link between the pessimistic style fÐ ¾r pÐ ¾sitive events Ð °nd depressiÐ ¾n. LeÐ °rned helplessness is Ð ° phenÐ ¾menÐ ¾n cÐ ¾ntÐ °ining three cÐ ¾mpÐ ¾nents: cÐ ¾ntingency, cÐ ¾gnitiÐ ¾n, Ð °nd behÐ °viÐ ¾r. CÐ ¾ntingency Ð °ddresses the uncÐ ¾ntrÐ ¾llÐ °bility Ð ¾f the situÐ °tiÐ ¾n. CÐ ¾gnitiÐ ¾n refers tÐ ¾ the Ð °ttributiÐ ¾ns thÐ °t peÐ ¾ple mÐ °ke regÐ °rding their situÐ °tiÐ ¾n Ð ¾r surrÐ ¾undings Ð ¾f which they Ð °re Ð ° pÐ °rt. BehÐ °viÐ ¾r Ð °llÐ ¾ws individuÐ °ls tÐ ¾ decide whether they will give up Ð ¾r prÐ ¾ceed with the Ð ¾bstÐ °cle set befÐ ¾re them (PetersÐ ¾n, MÐ °ier, & SeligmÐ °n, 1993). When peÐ ¾ple experience leÐ °rned helplessness, they hÐ °ve Ð ° tendency tÐ ¾ give up eÐ °sily Ð ¾r fÐ °il mÐ ¾re Ð ¾ften Ð °t sÐ ¾mewhÐ °t eÐ °sier tÐ °sks. LeÐ °rned helplessness is mÐ ¾re likely tÐ ¾ result frÐ ¾m situÐ °tiÐ ¾ns where fÐ °ilure is uncÐ ¾ntrÐ ¾llÐ °ble. FÐ ¾r exÐ °mple, GernigÐ ¾n, FleurÐ °nce, Ð °nd Reine (2000) cÐ ¾nducted Ð ° study Ð ¾n fÐ °ilure in cÐ ¾ntrÐ ¾lled Ð °nd uncÐ ¾ntrÐ ¾lled circumstÐ °nces. They fÐ ¾und thÐ °t fÐ °ilure wÐ °s mÐ ¾re likely tÐ ¾ Ð ¾ccur in uncÐ ¾ntrÐ ¾llÐ °ble circumstÐ °nces. Ð nÐ ¾ther study, cÐ ¾nducted by Stiensmieier-Pelster Ð °nd SchurmÐ °nn (1989), Ð °ddressed fÐ °ilure in terms Ð ¾f blÐ °ming the results Ð ¾n internÐ °l Ð ¾r externÐ °l fÐ °ctÐ ¾rs Ð °nd hÐ ¾w perfÐ ¾rmÐ °nce wÐ °s

Contract law Assignment Example | Topics and Well Written Essays - 500 words

Contract law - Assignment Example The language of the contract is suffice to identify the mutual intent of the parties in a case where the language used is definite and clear. Courts always consider the course of the parties’ dealings if the language of the contract is unclear. The course of dealings refers to the initial contract and transactions the parties might have had in the past to interpret their conduct and expressions. When determining the clarity and definiteness of the language of a contract, the court views the terms in their common and ordinary construct of meaning unless it is apparent that the parties constructed the language in some technical or special sense (Gillies 71). If the words are used in a technical sense, the courts will apply a concept known as trade usage, which is the court’s consideration of constructing the meaning as per how it is used by a person in the same profession or business and formulate interpretation from that context unless the parties had not intended to use them as such. Generally, courts one of the two problematic rules governing admissions of evidence that is extrinsic to interpret a contract. One of the rules is the Plain Meaning Rule, which connects contract terms interpretation to the subjective notions of a Judge of the meaning of the words and deter parties from issuing evidence to change the meanings that are publically used are unanimously acknowledge. The Context Rule on the other side looks at the parties’ evidence subjective intention exclusive of the public meaning of the terms, which also, undermines the function of contract predictability (Gillies 63). The third rule, which is The Public Meaning Rule, only admits the extrinsic evidence produced by the public and constructs the meaning of the language as interpreted by the public. It considers the public domain while making assumptions on the extrinsic evidence of the subjective intent of the parties. This rule has epistemological element that relies on the fact

An Overview of Paul's View of the Law as Shown Primarily in His Research Paper

An Overview of Paul's View of the Law as Shown Primarily in His Letters to the Galatians and the Romans - Research Paper Example Permitting law to be above everyone only makes one a slave. According to Paul, salvation cannot be based on one’s ability to keep the law since no one is perfect which could mean all are cursed. The law is supposed to guide but not to enslave or condemn. Pauls warns gentiles that they are accountable and will still face judgement since it is possible to be disobedient even in absence of the laws. He ascertains that the laws will also judge those who commit offences by the laws. The main theme Paul wants to clarify is that salvation from sin is through faith as opposed to the Jewish believes that it was on basis on strict observation of law. 9 Bibliography 10 Paul’s View of the Law as in his Letters to the Galatians and the Romans Introduction The term law has several definitions and denotes a number of things. It is used in reference to norms that guide the conduct of people. It is also a scheme of regulations and guidelines that govern the behaviour of people. Law can also be a description of as set of practices that binds a group of people. Paul’s view on the law and jurisdiction occupies a fundamental position as far as comprehending Pauline’s theology is concerned. ... A reason for this contradictory approach could be that Paul was trying to show the negative features of the law. He was thus cautioning the Galatians against considering observance of law as the only requirement for salvation. Paul mainly uses the term law in reference to Mosaic Law though he at times displays Abrahamic covenant as a form of guidelines that should direct Christians who are not bound to slavery by Judaism. In his letters to both Galatians and Romans, Paul clarifies that circumcision, which was a cherished Jewish tradition is not constituent of gospel of Christ. He asserts that salvation is by Gods grace and not out of our efforts, thus it is for all but not Jews alone as Judaism proposed. This paper focuses on Paul’s outlook on the law as portrayed by his letters to the Galatians and the Romans. Law in the Early Church When Paul wrote these letters, Christianity was novel and foreign to the Jewish civilization that insisted on strict observance of the law. He w rote the letters to address the different churches facing different conditions. To understand Paul’s utterances about law, it is important to have an understanding of the viewpoint of the people he was addressing in his letter. Pauline epistles were written to a society that revered Judaism, which demanded austere compliance to Jewish laws. Such laws include bodily male circumcision as a compulsory requirement for salvation. Those who did not abide were considered gentiles and unrighteous.1 Paul’s efforts to dismantle some of their customs received opposition to an extent that some went following him from church to church to revise his teaching2. Within the same Church were Pharisees who believed

Modelling Unknown System Essay Example | Topics and Well Written Essays - 1750 words

Modelling Unknown System - Essay Example Finite impulse response filters known as Finite Impulse Response are fed forward or nonrecursive filters, which are stable since they have no feedback. Finite impulse response filters can have linear phase characteristic unlike the IIR making them a stable form of filter. However, these filters are not always the desired choice that is why they are facing out on the market. LMS is one of the two basic algorithms in the area of adaptive filtering; however, these algorithms in their simplest forms suffer from several drawbacks and limitations [4]. The convergence of LMS filters is flawed by two main problems: the spread of the eigenvalue correlation matrix of the input signal and the coupling between modes of convergence. Eigenvalue spread results in nonuniform speed of convergence for the filter values; mode coupling results in nonmonotonic trajectories toward convergence of coefficients of filter and in eigenvalue propagation of the disparity effects between the various modes. This l eads to irrecoverable instability problems in the finite impulse response filters. In order to improve on the normal LMS algorithm, alternative adaptive structures like the LMS lattice and the LMS frequency-domain are designed for mode coupling counteraction, though at the price of a greater non adjustment. Pre-whitening filters are proposed applications in system identification and time-delay estimation to reduce the eigenvalue spread consequences [4]. Yule-Walker equations and its mathematics as applied to solving the various problems. The equation is applied in the estimation of the autoregressive (AR) parameters of an observed AR process in time-series analysis, with varied applications that include: blind channel identification, speech analysis, signal detection, spectral estimation, adaptive filtering and speech coding. Yule-Walker equations are a classical tool for the estimation problem applied to autocorrelation [3]. When the driving noise is Gaussian, the estimate resultin g from solving the Yule-Walker equations with the correlations estimated coincides asymptotically. This occurs when the end effects are negligible with the maximum Likelihood (ML) estimate. This estimate is asymptotically unbiased and optimal in the sense of mean square estimation error, asymptotically attaining the Cram?er-Rao lower bound (CRLB) associated with it [3]. However, with non-Gaussian driven noise, the estimate resulting is no longer ML (maximum likelihood estimate) and may be far from the optimal. The derivation and computation of the ML estimate may then become computationally clumsy in some cases. For the case of a Gaussian-Mixture which is intractable, it is of interest, in such cases, to look for other, simpler estimates, which, although not optimal, may still offer significant improvement over the correlations based estimate [3]. Autocorrelation is the similarity between the observations and time of separation between signals. It is termed as the mathematical tool for determining repetitive patterns like periodic signals damped under noise. It is also used for locating and identifying the missing basic frequency in a signal implied by its harmonic frequencies, often used for processing of signals for analyzing functions [2]. Autocorrelation is used in processing of signal for evaluating the series of values and functions such as time domain signals. Autocorrelation

Feedback for solutions for brewing company problems Essay

Feedback for solutions for brewing company problems - Essay Example Molson Coors have therefore decided to pull its international businesses out Asian markets so that they can focus on the local markets. The importation of beer in China holds only 1% share of the market share compared to the domestic and Coors only ranks second despite the China’s low domestic prizes. It is therefore important when the company withdraws its operations from china because there are no chances of succeeding in that market. Coors should first alert their customers in china market and sell their stake to Sihai Beer Company because of the company’s inability to sustain its assets and the need to cover losses as much as possible. Coors should sell its beers at a lower price as a way of getting rid of its excess reserves (Russel Web). The Company should focus on improving its big Canada share and the US market shares in order to improve their sales. This is only possible when the UK and China markets are closed due to their low markets that in turn lead to a higher cost of operation in both UK and China. The partnering between Coors and the SABMiller will also increase the market share to almost 30% in local market. The issue of new marketing material has got a large impact on the success of the firm especially within the local market. The sales have slightly increased after almost a year due to the increased marketing. The small board that was created to facilitate aggressive marketing in North America has not boosted the market share as expected but only increased the operating assets due to its overstatement as the income statement do not include the US (Russel Web). The decline of the consumption of Molson’s products in its major markets is such a big blow to the company and puts the company into a very challenging situation. With the voting rights of Coors remains at 50% hence making it difficult to account for the company’s benefit in the consolidation process. The product for both the companies

Law, ethics and globaisation Essay Example | Topics and Well Written Essays - 2500 words

Law, ethics and globaisation - Essay Example Fire is a potential danger and a risk for the lives. A proper care and planning can save many lives. The buildings must be built in a way to minimize the risk of fire. The premises should be structures which ensure the proper exits in case of any emergency. There must be proper fire alarm and detection systems in place and the buildings should be fully supplied with the equipments needed for any emergency situation. The people also need a little knowledge and the training about the emergency exits and the use of the equipped in case of any disaster. (Aldis, H. 2004) Fire Safety Law was changed in 2006 according to the Regulatory Reforms (Fire Safety) Order 2005. The past licenses were terminated and they are not legally acceptable. Now the Law enforces more importance on the prevention from fires and risks. Every person is liable to make sure that the area and the environment he is working in safe and healthy. The reforms are shaped in a way so that every person can understand what is needed to be done to make the premises secure of any hazards and risks. The reforms also provide further information about how to rescue disables. The fire and safety order applies that it is the duty of all the responsible persons to take care of the safety measures of the environment in which they are living and working. The law provides the complete guidance on how to carry out the assessment, maintenance and implementation of the guidelines. (Reform, F. 2005) LAW OPERATING INTERNATIONALLY The global law enforces an investor and the constructor to build a project in such a way that it minimizes the risk of fire, safety and any other measures. The building should be fully equipped with the alarm, fire extinguishers, detectors and other tools for safety. The buildings must be built at a distance from each other. A proper exit ways given in the building to be used in case of any emergency and the premises can be evacuated as soon as possible. The law enforces the use of the material in the building to be fire-retardant. The local fire and rescue service consultant should be asked for a survey before occupying any premises to ensure the safety of the resident and working area to prevent disasters and uncertainties in the future (Safety 2005). The fire and rescue service is regarded as A Service worth defending and people should be proud of the fire fighters. The premises must be risk free for the people to live and work in Security of the building and the residents must be assured. The people should be facilitated Setting up of emergency process is essential The adequate first aid facilities should be provided Taking precautions against danger from flammable or explosive hazards. Proper indications should be provided and maintained for exit. Fire crews work in the dreadful

Feedback for solutions for brewing company problems Essay

Feedback for solutions for brewing company problems - Essay Example Molson Coors have therefore decided to pull its international businesses out Asian markets so that they can focus on the local markets. The importation of beer in China holds only 1% share of the market share compared to the domestic and Coors only ranks second despite the China’s low domestic prizes. It is therefore important when the company withdraws its operations from china because there are no chances of succeeding in that market. Coors should first alert their customers in china market and sell their stake to Sihai Beer Company because of the company’s inability to sustain its assets and the need to cover losses as much as possible. Coors should sell its beers at a lower price as a way of getting rid of its excess reserves (Russel Web). The Company should focus on improving its big Canada share and the US market shares in order to improve their sales. This is only possible when the UK and China markets are closed due to their low markets that in turn lead to a higher cost of operation in both UK and China. The partnering between Coors and the SABMiller will also increase the market share to almost 30% in local market. The issue of new marketing material has got a large impact on the success of the firm especially within the local market. The sales have slightly increased after almost a year due to the increased marketing. The small board that was created to facilitate aggressive marketing in North America has not boosted the market share as expected but only increased the operating assets due to its overstatement as the income statement do not include the US (Russel Web). The decline of the consumption of Molson’s products in its major markets is such a big blow to the company and puts the company into a very challenging situation. With the voting rights of Coors remains at 50% hence making it difficult to account for the company’s benefit in the consolidation process. The product for both the companies

The Psychosocial Difficulties of Parents of Young Children Essay Example for Free

The Psychosocial Difficulties of Parents of Young Children Essay Introduction A disability is a permanent condition that makes it difficult for a person to do something important in everyday life.   People who have such conditions are said to be disabled.   For example, people who are deaf cannot hear, they have difficulty on understanding on what other people say.   People who are blind have difficulty in seeing the world around them and in reading print.   Physically disabled people have difficulty in moving about.   Mentally retarded people are limited in their ability to learn abstract ideas. Emotionally disturbed people have difficulty controlling their emotions (Pearson, 2006).   A disability is a condition or function judged to be significantly impaired relative to the usual standard of an individual of their group.   The term is often used to refer to individual functioning, including physical impairment, sensory impairment, cognitive impairment, intellectual impairment, mental illness, and various types of chronic disease. This usage has been described by some disabled people as being associated with a medical model of disability. How adults express their emotions will influence the reactions of children and youth.   Further, children with disabilities (e.g., emotional, cognitive, physical, etc.) will react to the trauma and stress based on their past experience and awareness of the current situation.   Caregivers and school personnel who know a child well can best predict his or her reactions and behaviours because they have observed the child’s response to stress in the past. Review of related Literature.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Eighty percent of all people with disabilities live in developing countries. And in these countries there is a shortage of doctors, clinics, and rehabilitation facilities.   Children and young people with disabilities frequently live in poverty.   Many suffer from social exclusion and prejudices.   Parents should be responsible of the primary concerns of the early childhood of their children with disabilities foster love, special attention and works to make them accepted in the society (Bowe, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The global number of people with disabilities is on the rise.   This is due, on the one hand, to improved medical care.   Even with a disability, a person today can lead a long and fulfilled life if they enjoy the benefits of a good healthcare system.   In developing countries, however, there is no adequate healthcare provision. Children suffer from hunger, have no access to clean water, get illnesses which have either been eradicated in the industrial countries or which can be easily cured.   All these deplorable conditions inhibit the development of children and can lead to disabilities.   According to The Child Right Information Network, 97 percent of children with disabilities in developing countries receive no rehabilitation and 98 percent receive no school education suited to their needs (Pearson 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Expanding health insurance coverage for children is a major thrust of recent health care policy. In 1997, for example, Congress enacted the State Children’s Health Insurance Program (SCHIP), a federal initiative to improve children’s health by increasing access to health care for children in low-income families.   Because of its low- income focus, assessing the potential effectiveness of SCHIP in improving children’s health requires a look at health care needs and how they relate to family income (Shakespeare, 2003). Children with disabilities generally have specific â€Å"triggers†Ã¢â‚¬â€words, images, sounds, etc. that signal danger or disruption to their feelings of safety and security.   Again, these are specific to each child but come from past experiences, association with traumas, seeing fear in adults, etc. Children tend to develop their own â€Å"cues† in response to these trigger events, warning signals that adults can â€Å"read† to understand that the child is having difficulty.   These cues may include facial expressions or nervous tics, changes in speech patterns, sweating, feeling ill, becoming quiet or withdrawn, complaining or getting irritable, exhibiting a fear or avoidance response, etc (Pearson, 2006). When adults anticipate these triggers or observe these cues, they should provide assurance, support and attention as quickly as possible.   If adults miss these cues, children may escalate their behaviour to a point where they completely lose control.   If this occurs, adults need to remove the child to the safest place available, allow the child to calm down, and then talk to the child about the triggering fears or situation. Because parents and teachers see children in different situations, it is essential that they work together to share information about triggers and cues. This is best done on a regular basis, such as during the IEP meeting or a periodic review meeting, rather than in response to a crisis. However, when a crisis occurs, parents, case managers and others who work with the child should meet to briefly discuss specific concerns and how to best address the child’s needs in the current situation (John stone, 2001). In the context of prevention and the development of effective IEPs, some children need specific training and interventions to help them to develop self-control and self-management skills and strategies.   During the teaching process, these skills and strategies should be taught so they can be demonstrated successfully under stressful conditions (e.g., school crises, terrorism, and tornado) so that children can respond appropriately and effectively.   Adults should still expect that children will demonstrate their self-control skills with less efficiency when confronted by highly unusual or stressful situations (Johnstone, 2001).   Methodology   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The medical model is presented as viewing disability as a problem of the person, directly caused by disease, trauma, or other health condition which therefore requires sustained medical care provided in the form of individual treatment by professionals. In the medical model, management of the disability is aimed at cure, or the individual’s adjustment and behavioural change that would lead to an almost-cure or effective cure. In the medical model, medical care is viewed as the main issue, and at the political level, the principal response is that of modifying or reforming healthcare policy. The social model of disability sees the issue of disability mainly as a socially created problem, and basically as a matter of the full integration of individuals into society (see Inclusion (disability rights)). In this model disability is not an attribute of an individual, but rather a complex collection of conditions, many of which are created by the social environment. Hence, in this model, the management of the problem requires social action, and thus, it is the collective responsibility of society at large to make the environmental modifications necessary for the full participation of people with disabilities in all areas of social life. The issue is both cultural and ideological, requiring individual, community, and large-scale social change. Viewed from this perspective equal access for people with impairment/disability is a human rights issue of major concern. Data Analysis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The analysis reported here contributes to such an examination by focusing on the needs of a particular group of children children with disabilities. This focus is important for three reasons. First, children with disabilities typically use more health services than their non-disabled peers. Second, not receiving services they need is likely to affect children with disabilities more than other children. Third, the services used by children with disabilities are among the most costly health-related services children use. To sharpen the focus on the differential need of children with disabilities, this paper focuses on a subset of health-related services that are used almost exclusively by children with disabilities supportive services. The basic finding is that policies focused on low-income children will reach the majority of children with disabilities who have unmet supportive service needs. These needs range widely across types of services, however, making the effectiveness of public health insurance policies in reaching these children dependent also on how comprehensive the service coverage is. Results As parents of children with special needs it is very important to understand your role as a parental advocate for your children.   An advocate is one who pleads the cause of another and who defends or maintains a cause or proposal. Parental advocacy includes efforts to:1).Have all of the needs of target child met: 2.)   Keep current about the latest advances, technology, and research innovations regarding childrens disability, treatment, protocols, and potential; 3.)Get the best care and services available for children with special needs; 4.). Monitor all services, professionals, and programs offered to target children 5.)Create a team approach with those involved in target childrens lives and care; 6.)Have target children served in a least restrictive environment;7.)Expose target children to as normal a lifestyles as possible   8. ) Assist target children in reaching their highest potential; 9.)Stimulate community concern and establish new services to fill in the gaps for target childrens care; 10.)Ensure lifelong support, nurturing, and rehabilitation of target children. Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Staff and parents must consider how children with special needs respond to any form of stress and anticipate these and more extreme reactions following a crisis. Strategies that have been effective with these students in the past are the best strategies to implement now, understanding that steps might need to be more concrete and consequences more immediate. Consider the triggers and cues for these students and anticipate rather than react—prepare students for changes in routines; allow time for discussion of the traumatic events in a safe and familiar setting; provide choices in activities to the extent feasible to give these students some sense of control over even a small part of their lives. Some students may need to be more protected or isolated to minimize distractions and sources of agitation during the height of a crisis, and adult supervision may need to be more intense for a while.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Expect some regression (increase in problem behaviours) and deal with inappropriate behaviours calmly and consistently—it helps students to understand that despite a lot of other changes and disruptions, there are some constants in class and family rules and expectations, and that they can depend on their support network to be available. How adults express their emotions will influence the reactions of children and youth.   Further, children with disabilities (e.g., emotional, cognitive, physical, etc.) will react to the trauma and stress based on their past experience and awareness of the current situation. Caregivers and school personnel who know a child well can best predict his or her reactions and behaviours because they have observed the child’s response to stress in the past. Conclusion On the basis of characteristics of family resilience, the study examined the perspectives of parents of children with an intellectual, physical, or learning disability. Thirty-two parents were interviewed as to past, present, and the modes of coping. The questions examined various aspects of family ecology domains: parents responses to the childs diagnosis; patterns of adjustment; family support and services used by parents; and parents feelings and future expectations. Although, it was found that most parents had to make changes in their social life and expressed high levels of frustration and dissatisfaction, many try to maintain their routine life. The majority expressed the need for a strong belief in the child and in the childs future, an optimistic outlook, and a realistic view and acceptance of the disability. The study highlighted the importance of social resources and support, and the need for effective programs of intervention. References Bowe, Frank (2006) Handicapping America: Barriers to disabled people, Harper Row, 1978 ISBN 0-06-010422-8 Encyclopedia of disability, general ed. Gary L. Albrecht, Thousand Oaks, Calif. [u.a.]: SAGE Publ., 2005 Johnstone, David (2001) An Introduction to Disability Studies, 2nd edition, ISBN 1-85346-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   726-X Michael Oliver, The Politics of Disablement, St. Martins Press 1997, ISBN 0-333-43293-2 Pearson, Charlotte (2006) Direct Payments and Personalisation of Care, Edinburgh, Dunedin Academic Press, ISBN 1903765625 Shakespeare, Tom (2003) Genetic Politics: from Eugenics to Genome, with Anne Kerr , New Clarion Press, 1999, ISBN 1-873797-25-7

Representation Of Women On Television Media Essay

Representation Of Women On Television Media Essay This study examines the representation of women on Television, which is one of the most debatable topics surrounding the medium and which is frequently discussed in academia and popular culture. I will be conducting my research specifically on representation of female leading characters on Law and Order: Special Victims Unit. The examination will reveal whether the depiction of main female characters on Law and Order is positive or negative. 1.1 Women on TV Joseph (2004) argues that women were underrepresented on network dramatic shows in 1950s to the 1970s, that and when they did appear, they were frequently seen in token or stereotyped roles. Although representation of women has changed greatly in the last two decades as we are progressing into a more equal society, the question is, has it really changed modern representations of women or does it merely replicate gender stereotypes (E. Dobash P. Dobash, 1998). In recent years, Xena Warrior Princess and Buffy The Vampire Slayer pioneered the use of strong leading female characters in genre of fantasy on TV. Magoulick (2006) suggests that the positive reviews of Xena and Buffy demonstrate the extent to which these women characters resonate with female viewers longing for strong role models, or even just strong female roles on television. Lavery and Rhonda (2002) argue for a contrasting depiction of Buffy while she is represented as a strong and independent feminist icon her character i s vulnerable and often shallow about her appearance (124). Xenas character helped break gender norms by coding masculine traits such as bravery, strength and aggression with feminine traits i.e. compassion and her pregnancy in Season 5 rendering gender exploration (Boze, 2011: 24). The Buffy and Xena shows both reinforce and challenge gender stereotypes of women (Reid, 2008). I am concerned with the crime genre of television which depicts women as detectives working in a patriarchal society whereas the above characters existed in the fantasy and science fiction genre. In past couple of decades, programmes like Cagney and Lacey, Cats Eyes, Prime Suspect, Silent Witness and Juliet Bravo were popular detective dramas depicted strong women which paved the way for future representation of strong female characters. 1.2 Law Order: Special Victims Unit Law and Order: SVU first aired in 1999 and is currently in its 13th season. The detectives on the team solve sexually motivated crimes and child abuse cases, and the cast includes an exceptionally strong female lead character in Olivia Benson (Mariska Hargitay) and other popular female characters such as Amanda Rollins (Kelli Giddish), Assistant District Attorney Alexandra Cabot (Stephanie March) and Assistant District Attorney Casey Novak (Diane Neal). The episodes often feature real life crime stories and create episodes based on crime stories ripped from the headlines (Green, 2009: 2). Law Order: Special Victims Unit is one of the most successful and popular spin off series of Law and Order franchise, which has won many awards as well as the 2006 Emmy for Outstanding Lead Actress in a Drama Series for Mariska Hargitay (Emmys, 2006) who describes female audiences reaction to her character Olivia Benson in Greens book Law Order: Special Victims Unit: The Unofficial Companion: As the show got more popular, I received so many emails from so many survivors. They were identifying so much with my character, identifying with this lion, this strong powerful (Olivia Benson). And then I had thirteen-years-old going, I want to be you; you are my role model. Hundreds of emails going, I want to be a cop when I grow up. And I thought this character has touched something deep in so many women and provided a safe place to goà ¢Ã¢â€š ¬Ã‚ ¦ I felt I had a responsibility. (Green and Dawn, 2009: 90) 1.3 Relevance of the Research Womens representation on television has significant value to female audiences because they view strong characters as role models. Singh, Vinnicombe and James (2006) studied career-minded women who keenly draw on role models from different aspects of life, television being one of them. They discovered that women used female characters from television as role models such as Buffy, Alias and Xena: The Warrior Princess. Analysing how female characters on Law Order: Special Victims Unit might serve as role models will provide me with the tools to examine the codes used in the portrayal of women. Research has been conducted on Law and Order: Special Victims Unit in the past, for example on the shows depiction of ethnic minorities and the victimization of women. Britto (2007, p40) has used content analysis to deconstruct the idea that women are overplayed on crime drama series as offenders and victims in her article Does Special Mean Young, White and Female? Deconstructing the Meaning of Special in Law Order: Special Victims Unit. Furthermore, there has been extensive research on representation of ethnic minorities, male and female on Law and Order: Special Victims Unit. However, my research will focus on the main female characters such as Olivia Benson (Mariska Hargitay), Amanda Rollins (Kelli Giddish), Assistant District Attorney Alexandra Cabot (Stephanie March) and Assistant District Attorney Casey Novak (Diane Neal) and deconstruction of the codes employed to characterize them. 1.4 Organization of the Chapters In this section I explain the structure of the chapters in this dissertation which will focus on literature review, methodology and findings of my research. In Chapter 1 we have already established the basis of this research which is to examine the representation of leading female characters on Law and Order: SVU. Chapter 2 will review the literature that will provide support for my arguments on themes of representation of women on TV, narrative, female heroism and women and crime genre. Chapter 3 explains the choice of methodology, research design, uses and limitations of textual analysis. It also describes the discourse analysis methodology and its use in this study. Chapter 4 consists of the analysis of the representation of female lead characters on Law and Order: SVU. It provides details of the findings including women driving the plot, women as heroes, maternal instinct and their personal lives. The collected data is analyses in this chapter to search out the result. Chapter 5 is the conclusion of this study that presents the findings and also elaborates on the significance, limitations and scope of this study. Chapter 2: Literature Review A theoretical framework will direct my research in a focussed manner whilst facilitating a proficient and comprehensive analysis. It will provide a major foundation for my investigation. As representation of women is such a diverse topic, I will focus and limit my research with the help of a theoretical framework in order to achieve an accurate conclusion. 2.1 Representation of Women on TV In order to build my research, studying the history of femlae representation in the media will enable me to understand the codes employed to construct female characters. In regards to the portrayal of women in crime genre, DAccis (1994) meticulous exploration of Cagney and Lacey will provide the perfect groundwork for my investigation. Cagney and Laceys characters were represented in unconventional way rather than the traditional ones: Its heroines were in-control protagonist who solved their own cases (both mentally and physically), were rarely presented as women in distress and were virtually never rescued by male colleagues. In addition to being active agents of the narrative they were also the subjects, but rarely the objects, of sexual (heterosexual) desire (DAcci, 1994: 5) DAcci not only examines the progression of female characters on the show but also studies the depiction of feminism on mainstream television. This will provide me thorough knowledge of what goes behind making a drama series with female lead characters and will equip me with the right tools to compare the representation of female characters on Law and Order: SVU. Furthermore, it contains other examples from the history of American television which will be beneficial for my research. Brunsdon, Charlotte and Spigels (2007) book Feminist Television Criticism: A Reader provides a detailed examination extending across television, media and screen studies and looks into representation of feminism as historical categories and political identities. This book gives a valuable analysis of women working both behind the camera and in-front of the camera as well as female audience and their response to television in their daily lives. With these sources, I will be able to evaluate the depiction of women on Law Order: SVU in regards to historical and political viewpoint. The representation of women in media has been a focal point of discussion since early nineteenth century. In 21st Century, even though television produced programs like Pan Am, Charlies Angels and The Playboy Club with female lead characters, they are still viewed through a very patriarchal ideology (Ingham, 2007). Dominicks (1979) article The portrayal of women in prime time, 1953-1977 concludes that female characters appearing on prime-time television from 1953-1977 were underrepresented on television and were frequently seen in stereotyped roles. This article will help me set the groundwork for my research as I can put female characters on Law and Order: SVU side by side with previous female representations on TV. Further research (Elasmar, Kazumi and Brain, 2009) showed that women were more likely to be shown playing minor roles and playing characters such as housewives and to be involved in a romantic relationship. I would need to further explore the depth of women representatio n on television, which will allow me to conduct adept research in this project. According to Gill (2007), the media depicts contradicting gender characteristics which will provide theoretical basis for my work in contemporary gender representations. This book also provides a theoretical tool to analyze representations of women in media. Similarly, Melanie (2011) cross-examines the construction of feminism and femininity in cinema and television in a wide variety of female-oriented programs such as chick flicks, reality shows and dramas. This book will further equip me with an understanding of the relationship between feminism, femininity, and visual culture and tools to analyze images of female representation in media. Lucia (2005) investigates the representation of female lawyers in Hollywood film such as Jagged Edge, The Accused, The Client and so forth. Although these female lawyer characters are represented as strong women, the deeper study of these films exposes inconsistent characteristics which gainsay the recognition of womens professional roles in a film. According to Lucia, these films featuring female lawyers depict: a patriarchal figure that possesses the potency, the genuine power to initiate the female lawyer into the structure of the law. These films accept law as patriarchal and the female lawyer as an inferior subject within that system. (Lucia, 2005: 19) Lucia (2005) reveals that in these films female lawyer characters are put on trial themselves for defying the traditions of femininity and patriarchal authority. This will provide a basis for analysis of female lawyer characters on Law and Order: SVU. 2.1.1. Narrative Writing the Woman In order to create empathy with characters and peak interest in the audience, formulation of the character through narrative is of the utmost importance. Character and narrative in the text have an emotional connection and resonate with the reader if they identify with the character. Hence, analysis of female representation in Law and Order SVU through their characterization in the narrative will allow me to deconstruct the text. Specific aesthetic and narrative strategies used by the producers to create characters also append to feminism and female representation (Geetha, 2007). Mulveys (1975) groundbreaking article Visual Pleasure and Narrative Cinema will greatly aid in exploring the relevance of narrative structure in construction of female characters in Law and Order: SVU. Mulvey unravels the narrative and visual techniques in cinema and describes the male cinematic gaze that objectifies the female character, hence, turning her into a spectacle, to-be-looked-at-ness (1975, 19). Mulvey (2009) revisits her theory in Visual and Other Pleasure by applying her feminist theory to more contemporary work concerning film spectatorship. She also talks about young modern woman of the 1920s in terms of images and narratives employed in Hollywood and European films, which will be relevant to assess portrayal of women in Law and Order: SVU. In regard to narrative and women representation in media, Teresa de Lauretiss (1984) work will facilitate my research in the right direction, as she investigates the structural representations of woman in cinema. De Lauretis (1984) disagrees with Mulveys (1975) theory of women representation as being permanently subjective and affirms that it is in a consistent stage of self-progression. De Lauretis believes that narrative structure draws upon the characters aspiration in social and cultural context and reproduces subjectivity. De Lauretis argues that female characters are formulated to incline towards femininity and conventionally portrayed as ideal image perceived by men (1984, 143). De Lauretiss conclusion of womens oppression by employing techniques of cinematic narration will provide a diverse perspective in representation of women in Law and Order: SVU. 2.2 Women and the Crime Genre The characteristics of gender have been reallocated in modern era in crime dramas where the female and male personalities are synthesized. The transformation also saw the shift of feminine traits of emotions, compassion and bond to traditionally masculine traits of heroism, vigor, and power giving rise to alternative action hero (Feasey, 2008: 67). In 1970s and 1980s, the crime genre progressively began depicting women as significant characters, in a TV revolution. Snauffers (2006) book called Crime Television would aid in my research tremendously as it would be interesting to re-evaluate the history of crime genre which was traditionally dominated by men (Maureen, 1988: 2). Crime dramas have dominated our television since the genre came to be, according to Snauffer (2006), crime genre echoes the cultural transformation and growth in the society. He investigates crime films and shows from 60s, 70s and 80s such as The Untouchables, The Streets of San Francisco, The Rockford Files, and Baretta which represented variant heroes in multifaceted settings. This work provides a broad history of detective and police crime shows on TV, which will contribute to my research immensely. Turnbull (2013) in her book The Crime Drama: TV Genres provides a historical study of the crime drama series as a genre, which presents a number of case studies to clarify major concerns in the course of the genre. This book will facilitate my argument as it looks at female-led crime drama series from around the world such as The Wire and The Killing which feature important female lead characters. Crime dramas generally feature subject matter related to public sphere with male dominance, however, the addition of female characters to the crime genre has enabled writers to pursue a dynamic approach concerning gender bending transgressions, domestic issues and other feminist concerns (Feasey 2008). Nevertheless, women were not always depicted as strong willed and independent on TV. Cavender (1999) examines the depiction of women crime victims by comparing episodes from reality crime program on prime time television. His analysis will be helpful in further studying the crime genre as well as involvement of women. Humphries (2009) examines women, violence, and media presentations through the lens of feminist criminology. This book contains chapters on Gendering Constructions which lays the foundation for the volume and examines media presentation of gendered violence, female killers on Law and Order and women in media. This book will give me tools to analyze the media text meticulously. In the crime genre, male protagonist used to focus on solving the crime while neglecting public concerns during the process. Attitudes started to change when women were portrayed unconventionally as brave, independent and intelligent characters breaking away from the societal norm from 70s, which resulting in writers shaping a new feminist archetype (Aisenberg, 1994). In her book Ordinary heroines: Transforming the male myth she suggests that female representation has progressed into equal active crime-solving characters with slight borrowing from conventional masculine traits, such as Dana Scullys (Gillian Anderson) character in The X Files, who was a powerful and independent professional woman even though FBI agent roles were profoundly male-dominated (240). Cuklanz and Moorti (2009) examine a wide variety of texts to delve into the representations of gendered violence against women and formulation of gender. They believe that Law and Order: SVU featuring lead female characters engage in stereotypical representation of women, showcasing violence against them which included inherent misogynist communiquà ©. Cavender and Jurik (2012) inspect the optimistic side of the representation of women on TV as they analyse Prime Suspect starring Helen Mirren as policewoman Jane Tennison in the popular British drama series where her character disrupts the conventions of the traditionally male genre (p.65). They focus on the portrayal of gender and law enforcement in the show featuring modern social tribulations where women play the central character. On one hand, Prime Suspect has become a cult hit for being an exceptionally feminist show in a traditionally male dominated crime genre. On the other hand, it is still not devoid of gender politics: while Tennisons character is shown as a successful woman she is pigeonholed as being old, lonely, obsessed with her career and friendless. Cavender and Juriks (2012) work will provide the framework to deconstruct the meanings and connotation in depiction of women in Law and Order: SVU in relations to social norm. There has been a dramatic rise in representation of women detectives in modern texts, whether be film or television, which used to be dominated by men (Mizejewski, 2004). Whilst examining Jodie Fosters character Clarice on The Silence Of The Lambs, Mizejewski believes that: Traditional Hollywood cinema has been unconsciously organized along these lines: men looking and taking action, women being looked at. The conventions of framing, lighting and editing in portrayal of women all play to these dynamics (p. 7) Tasker (2007) believes female representation has progressed tremendously in recent years with transformed and empowered gender egalitarianism; however, there is still substandard issue (? what does this mean?). Gender is a key constructor and differentiator of character in ensemble workplace dramas (Allen 2007, p 48). The meticulous examination of popular crime drama Crime Scene Investigation (CSI) in Reading CSI by Michael Allen includes the relationship of characters to their narratives and response of fans and will provide great depth and widespread views which I can apply to Law and Order: SVU during my research. 1.3 Female Heroism Gunter (1986) argues that women are represented in a stereotypical manner associating with the character traits they typically exhibit. In comparison with men, their characters were subjugated by personal relationships and family issues. However, this began to change in the 1970s when women were portrayed in more dynamic roles. Knight (2010) believes that this trend wouldnt have been possible without Sigourney Weavers character Ellen Ripley in Alien (1979) franchise, which has become an avant-garde symbol. Ellen Ripley signified the first final girl archetype, a term coined by Carol J. Clover in the book Men, Women and Chansaw: Gender in the Modern Horror Film (1992), who conquered and triumphed against an evil villain without any help or rescue from a man (p.98). Knight (2010) and Clovers (1992) examinations of women representation would aid in decoding the signs in Law and Order: SVU. Anthony (2009) believes that the progression in womens portrayal on television and film was becaus e women had taken over the market and were able to acquire positions as Producers and Directors. Consequently, women were portrayed in more heroic roles which cancelled out the notion of women as victims, resulting in a positive ideological advance (p. 80). Innesss (2004) Action Chicks is a groundbreaking collection of essays providing a new look at female action icons such as Xena, Buffy, Lara Croft and so on. These essays take a look at how recent depictions of women in action films, TV shows, comic books, and video games reflect an increased acceptance of women in traditionally male heroic or tough-guy roles. This highly specialized and scholarly study is suitable for my research and will give me context for my analysis of Law and Order: SVU. In order to analyze the representation of women in Law and Order: SVU, I will suggest that if the women embody four essential constructing features which are body, attitude, action and authority in a tough hero (Innes, 1998). Brown (1996) has the same belief about women portrayed as action heroes stating, the female action heroines body is represented by using same codes as a male hero in regards to object and subject in action films (p. 56). Goodwill (2011) agrees with Browns statement that new female action hero possesses positive masculine characteristic which were previously reserved for men only, breaking away from orthodox feminine attributes. With the fusion of traits, the earlier archetype of the hero has been amended in popular culture containing both masculine and feminine traits which will enable me to interpret female traits presented in Law and Order: SVU. Hill (1999: 38) states, action heroines are the new type of protagonists in action genre who are smarter and tougher than conventional female heroines and even their male counterparts. This new breed of action heroines contravenes not only cinematic but cultural gender codes of women being submissive and tangential characters and transform traditional cinematic depiction of women. Noble (1999) produces an innovative framework to create a new epitome of heroism for women in her book The Sound of a Silver Horn: Reclaiming the Heroism in Contemporary Womens Lives. She puts forward certain qualities that a female hero should possess to transform her and the world, such as strong-minded, valiant and a risk-taker. Harriss (2004) groundbreaking work will provide a framework for my research since she looks at the intricate representation of girls in recent history. Siehlohrs (2000) anthology investigates generic codes used in gender in regards to national identity in European films. She also examines how representations of women are affected by particular national milieu. This provides a baseline to investigate influences of societal factors on representation of women in Law and Order: SVU. Hanson (2007) proposes alternative ways of viewing classic and contemporary Hollywood heroines and the associations of gender with genre. She investigates the representation of women as the investigator and heroine in the variable context of the film industry, which will enable me to apply the same approach to my research. She confers meticulous attention to the production of narrative, actions and perception as well as negotiation of feminine self and desires across the past. Jaceys (2010) book The Woman in the Story: Writing Memorable Female Characters will be of significant value on this topic as it explains the importance of different traits, character development and gender issues in constructing a female heroine. This will allow me to dig deeper into the depiction of female characters on Law and Order: SVU such as Olivia Bensons characters role as a Detective and Alexandra Cabots character as a District Attorney. According to Knight (2010), female action heroes extensively influence individuals in society, and also reveal a lot about our society. Her analysis of female action here will help me understand Olivia Bensons character on Law and Order: SVU as she is seen as a role model and heroine to a lot of women. Furthermore, I will examine Buffy the Vampire Slayer which was a very popular show with very sharp and provocative commentaries on gender. In Undead TV, media studies scholars tackle the gender representation of Buffy and its influence on popu lar culture (Levine and Parks, 2007). Stuller (2010) illustrates the triumph of female hero in contemporary mythology which has cracked through male dominated environment and discusses the crucial role of female crime fighters in popular culture. Thornham elucidates the codes of a female hero in her book  Women, Feminism and Media: For a female character to become the hero of such a series she must appropriate agency, action, command, the occupation of public space, discursive authority and the control of the investigative gaze. All of these, of course, run counter to the norms of femininity. (p. 69) The above mentioned codes and symbols will aid in deconstructing the structure of female lead characters on Law and Order: SVU as heroes in a patriarchal society. I would be able to examine the amalgamation of feminine and masculine traits in the discourse.